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I worked on this project during my time as Lead Graphic Designer at Lucky Goat Coffee Co. For Valentines Day I created a handful of love-themed newsletters that were then turned into story graphics to further engagement across our social platforms.
After the busy holiday season had ended, I wanted to make something special to increase website traffic and sales. My goal was to showcase products that needed an extra push by creating a gift guide and to remind customers of our chocolate flavored coffee for a "box of chocolates" theme.
On the designs I had fun with layering and cutouts to really draw your eye into the products in a fun way.
I designed the email and social media graphics and created the shot list for the Branding Team to capture necessary photos.
The Branding Team assisted in photographing specific products for my newsletter.
February 2025
