.svg)
Every couple of months Lucky Goat Coffee completes a coffee flavor swap. These swaps require heavy planning to ensure the Tallahassee-local cafes have what they need, the website must be up-to-date for online sales, and with the start up of franchising all assets needed to be created with time to spare. Customers anticipate these flavor swaps, especially during the fall and winter seasons for the return of Pumpkin Spice and Snowflake Crunch (Lucky Goat's top selling flavor).
To create consistency for all the cafes, we came up with a "launch package" that all cafes would receive to get customers excited about the new flavors and drink offerings. Below you can find a collection of designs created for these launches!
I coordinated and designed print-ready a-frame signs, TV menus, printed hand menus, window clings, table top signage, social media graphics, and email marketing assets for these launches. I worked closely with other departments to ensure all menu items were correct and to schedule the pickup and delivery of all final assets to local cafes and franchise cafes.
The Branding Team assisted with photography and scheduling.
2024 and 2025
