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Deep Brewing Company is a craft brewery based in Tallahassee, Florida. As the brewery opened its new location and evolved its brand presence, the website needed a redesign that better reflected the updated identity and growing community presence. The goal of the project was to create a more engaging and user-friendly website that improved SEO performance, readability, and overall site organization.
The redesigned site introduces updated copy, stronger visual storytelling, and improved navigation to help visitors easily learn about the brewery, its locations, events, and offerings. The project also included refreshing the photography across the site and creating a flexible structure to support ongoing updates, such as blog posts, announcements, and seasonal content.
I led the website redesign and development, focusing on improving SEO, readability, and the overall user experience. I rewrote and refined existing website copy, added new content, and curated updated photography for the site. I also photographed and edited the owner's headshots for the site.
In addition to the redesign, I continue to manage the website by performing weekly updates such as menu adjustments, creating blog posts and new content as needed to keep the site fresh and relevant.
Select photography featured on the website was taken by On Set (Jackson Seagraves \ Ysabella Rodriguez) and Society Social (Danny Aller)
Designed and built in Squarespace. Visit the site: www.deepbrewing.com
January 2026 with ongoing creative support
